Life/work coach, Edana Spicker, came to us for business cards and a web site that spoke to her creative and fluid, yet practical, strengths-based approach. She said, “Coaching is about clarity. We play with looking at things from different perspectives to shed new light on them.” We were reminded of one of Bina’s still photographs that captures the movement and flow of the sea awash in shimmering light. We processed it to exaggerate the reflection and added a glowing sun on the horizon. The image is a beautiful visual element that draws people to the site. The business cards feature the same image with the words Communicate + Create + Collaborate on the horizon. They are printed on heavy stock to amp up the sensory impact and hit home the fact that a new level of self-awareness is something you can hold on to.