Branding
Inspired Coaching is Adam Fiebish’s first independent coaching business for new entrepreneurs or those who want to get to the next level. He asked for a brand system that expressed his passion for helping others achieve their business goals. After our work together was done, he said, “I’m blown away. I could not be happier with what we’ve (read: you) have created here. Everything is clear and professional. It is so adaptable that it helps me see the long term view for my own business.” Here’s a glance at the four step process we took to get there:
In our company essence discovery call, We interviewed Adam and listened carefully as he articulated the idea behind his business, his goals and who his target audience, ideal clients and competitors were. Through this we was able to clarify the voice, mood and tone of Inspired Coaching’s brand identity.
Using what we learned in the discovery phase as a springboard for our own inspiration, we created a stylescape — a visual encapsulation of the voice, tone, look, and feel of the brand. This essential step helped set the broad direction for the visual identity and allowed Adam to be an integral part of the process at an early stage. This gave us confidence we were on the same page.
Now we was ready to establish a working logotype, logo and tagline. We created three distinct concepts and presented them in a variety of contexts to show the flexibility inherent in the design. We settled on a final direction and then refined the logotype and logo including choosing the primary colors and font. The logotype IC hints at “I see!” …and the tagline Ignite Your Passion reinforces Adam’s original intention.
This is where the brand comes alive. We sourced a curated selection of photographs to fit the brand identity and created a layout with various combinations of logos, logotype, shapes, photos, colors, type faces and messages that can be used interchangeably. We also created a Brand System Guide so Adam has an easy way to create consistent messages on everything from business cards to social media posts to his web site that reinforces his core values and intention.