Robert Israel draws upon his experience in Zen, meditation, breath work, and ontological coach training to help his clients activate a life with a deep level of satisfaction. Ontological coaching is about how being, language, and perception shape your actions and results. He asked us for a cohesive brand identity that would fully embrace his grounded, yet mystical approach. We set out to create a look and feel that would embody how finding a fulfilling life in the here and now is integral to his coaching. The result is a visually engaging and curiosity-provoking brand identity that has a spark of the euphoria one feels when they reach their potential.