BINA ALTERA
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Sadhana Integration

Branding, Website
Nature is Psychedelic

Nature is Psychedelic

Brand Tone: Joyful, Psychedelic, Grounded, Soft

Work: Brand Identity, Website

During our discovery call, Asha Urban, founder of Sadhana Integration, spoke one very important sentence that caught my attention and set both the tone and foundation for Sadhana Integration’s brand identity and website:

“Nature is psychedelic”

Sadhana Integration serves people of all ages and backgrounds on their path to remember, embrace and love the different parts of themselves. In doing so, they may create the life of their dreams, through 1:1 coaching, psychedelic preparation, integration and retreats.

Asha wanted to have her website and brand identity ready to launch her coaching business. It was essential for her to have them reflect her values, life passion and to match her own soul expression.

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Asha guides her clients through (and to) deep places within themselves. I wanted to have the brand reflect that depth by using a range of rich greens as the primary colors with rust and yellow as accent colors to mirror nature's colors. I created

Asha guides her clients through (and to) deep places within themselves. I wanted to have the brand reflect that depth by using a range of rich greens as the primary colors with rust and yellow as accent colors to mirror nature's colors.

I created several custom symbols to reflect the secret language of one's personal inner journey and evolution and included images reflecting the vastness of nature throughout the site. I custom made collage images as supporting graphics that would create engagement for viewers.

To further reflect the nature of healing, I chose a font that has a feminine flow and softness as the healing journey is never linear.

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Overall, I wanted the brand to communicate the spaciousness of healing as a journey we embark on for our whole lives and still infuse that with softness to evoke a sense of being held - which is a cornerstone of Asha's work and presence. To do deep

Overall, I wanted the brand to communicate the spaciousness of healing as a journey we embark on for our whole lives and still infuse that with softness to evoke a sense of being held - which is a cornerstone of Asha's work and presence. To do deep work is not a comfortable feat and her presence and holding make it a gentler exercise.

Here's a snippet of what Asha had to say about us working together: Bina has such a keen eye for detail, aesthetic, and overall feel and I'm so grateful to have someone like her bring my business to life. She is also such a pleasure to work with -

Here's a snippet of what Asha had to say about us working together:

Bina has such a keen eye for detail, aesthetic, and overall feel and I'm so grateful to have someone like her bring my business to life. She is also such a pleasure to work with - authentic, down to earth, and so fun to brainstorm with!

My website and branding turned out better than I could have imagined, thanks to Bina's skillful expertise. 10/10 would recommend her to anyone looking to create a thriving business that matches their soul expression!