After a stalled attempt with another firm, Sarah was looking for a brand and web site that was aligned with her vision and would instantly convey her dynamic style. We guided Sarah through a series of questions we call Your Company Essence that clarified what she wanted her brand identity to express. It became clear that her raw intensity, expressive personality and passion for helping people was the core of her brand. The outcome is as exuberant as she is — an engaging, fun, colorful, brand identity and website that heightens peoples curiosity and inspires potential clients to reach out.