Transformational Love was seeking a brand identity that was feminine, soft, inspiring and compassionate. Their Kundalini workshops help women find a peaceful place of self-love and acceptance. To symbolize self-love, freedom, sovereignty and a heightened perspective, we used an image of a bird as the primary logo. The secondary image features a flock of birds taking flight to symbolize groups working in harmony together. The soft femininity of the colors, a pink and yellow gradient, represents self-compassion with optimism. The identity helps to show that in order to take flight and attract what we want in life we must first be gentle with ourself.